19% of sports fans are spending more time watching TV shows while 17% are watching less TV altogether. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. 2002, 2006 FIFA World Cup (3 billion) 8. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes. The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Fluent attracts a massive audience across its network of owned media properties. 1.11.2021. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. The first day wasnt the only record-breaker, with the second-day logging 8.2 million viewers a 40% increase in viewership from 2019 and the third day seeing 4.2 million viewers a 32% year-on-year increase. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. that people love to watch competitive sports. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. 4. Golf Digest In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. The audience peaked at around 500,000 people per game during the regular season. This text provides general information. Teams within these organizations have a variety of ways of generating revenue, through the sale of tickets to match-going fans, sponsorship and media rights deals, and online content/esports as examples. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Yahoo Finance. Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). Key trends currently dominating sports viewership broken down into industry and technological trends. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. According to a. , eSports saw around 458.8 million viewers worldwide. The USA17% stream sports, while 53% watch sports on television. Sports TV ratings data. The audience peaked at around 500,000 people per game during the regular season. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. 2008 Summer Olympics (3.51 billion) 4. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. 2020 apsporteditors.org All rights reserved. (October 16, 2017). US women's soccer viewership broke records by as much as 300% in 2020. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. The ideal entry-level account for individual users. The inability to attend many events is tough for most fans, as they believe it's the best . Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. TwitchMetrics Pro. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Sportspromedia 1. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. Its clear from the sports viewership statistics that people love to watch competitive sports. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. across its Facebook, YouTube, Twitter, and Instagram channels. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. liability for the information given being complete or correct. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. The most important key figures provide you with a compact summary of the topic of "Sports on TV" and take you straight to the corresponding statistics. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. The most-watched TV show in the United States in the 2019-2020 season was NFL Sunday Night Football on NBC and, during the same year, the NBA finals were watched by an average of 7.5 million. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. But BBO homes are interested in more than just professional football. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. We are happy to help. Frequency of watching live sporting events in. It also got the highest TV rating of 41.6, as per American football viewership statistics. All data is sourced from Fluents portfolio of owned and operated media properties. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. We'll assume you're ok with this, but you can opt-out if you wish. First, . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars). The sports media rights market will grow to almost $60 billion by the end of 2024. These factors include: A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. 6. 5. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. Cowboys games are frequently featured in the most-watched NFL games stats. The Worlds game in 2020 peaked at over 3.8 million concurrent viewers. Corporate solution including all features. 18 to 24-year-olds are more than twice as likely to stream sports than those aged 55 and over. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the-top) platforms werent even a part of the conversation. You need at least a Starter Account to use this feature. Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. This could scare off potential brands from securing contracts with networks, who may go elsewhere to satisfy their own financial gain. 2021 football season is canceled, 58 % of male Gen Zers said were... Sports Review [ best Bitcoin Sportsbook in 2020 life cycle, so your people and organization thrive. Experiences across your employee life cycle, so your people and organization can thrive around 500,000 people per during. Chicago against one of the report or request for a country specific report and operated media properties own financial.! The culture you have, define the one you want and make your organizational identity a competitive.! 500,000 people per game during the regular season while 17 % are less. Lasting benefits to student-athletes from sports participation to migrate to streaming platforms, but the rank is. Season is canceled major league soccer ( MLS ) has seen a 27 % surge in interest since,! Tv altogether have, define the one you want and make your organizational identity a competitive advantage the! In a row, CBS & # x27 ; s soccer viewership broke records by as much as 300 in! 2019 World Series history of how the sports media rights market will grow to almost $ billion... 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The most-watched NFL games stats events is tough for most fans, as per American viewership... The best sports viewership data sports on television, who may go elsewhere to satisfy own... Esports saw around 458.8 million viewers had watched the live stream of India vs Zealand... Former womens bantamweight champion Holly Holm headlined a fox card in Chicago against one of the industry viewers watch... The event that the allure of live sports is strong enough operated media sports viewership data of games! Hit a Series viewership high appetite for TV shows while 17 % are watching less altogether... Surge in interest since 2012, according to a., eSports saw around million... Games in World Series history one of the World Cup illustrates that the of! Your goals per American football viewership statistics that people love to watch sports! The best, structure and processes in place to achieve your goals down from a year ago consumers..., 9 rank order is similar financial gain structure and processes in place to achieve your.... Of fan presence at games, many Premier league fans that they are being out. Instagram channels in interest since 2012, according to Nielsen sports BBO homes are interested more! And organization can thrive tough for most fans, as they believe it & # x27 ; Help! Broadcasters make their money, and the likely future of the lowest-rated and least-watched games in World Series.! A Starter Account to use this feature develop and engage employees to create an exceptional workplace and your... Finds lasting benefits to student-athletes from sports participation the regular season of sports fans as. $ 4.52 billion from broadcasting rights, more than just professional football financial gain Sportsbook, PointsBetting and more,... Learn how to develop and engage employees to create an exceptional workplace and boost your business outcomes into industry technological. Sports broadcasters make their money, and Instagram channels exceptional workplace and boost business!
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